When I started my PhD project back in January 2012 I had a hard time finding cocaine users that wanted to participate in the study. THis was rather surprising as Amsterdam has been referred to as the “cocaine capital of Europe” based on sewage analyses in 19 European cities. Nonetheless, I couldn’t find them.
Until the day that the study went “viral” after this press release by the ANP. Based on this press release I was asked to give live interviews on the Dutch radio and with several Dutch newspaper. It didn’t take long before I had a list of over 300 cocaine users that wanted to help me with the study.
Long live (social) media!